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The Promise of Cut and Past Marketing
When it comes to Internet marketing I like to think of the frame of mind needed to excel as ‘cut and paste’ Too often online marketers in the 21st century view method better described as ‘concrete’
Email Marketing With Permission
Email marketing is part of a trend known as permission marketing This essentially means that customers have given their permission to allow the business owner to market to them directly
Internet Marketing is a Fight You Can Win
As early as the 1970s it was not uncommon to hear radio advertisements that simply mentioned a product or brand name and suggested consumers consider the purchase of a new model Very little creativity, just the mention of the name
Internet Marketing and the Reinfusion of Humanity
Selling on the Internet has often removed a very crucial element from the buying experience – humanity It is easy to log on, peruse an ecommerce site and escape unnoticed
Marketing Proof is in the Results, Not the Promises
One of the most difficult marketing tactics for consumers to accept are truths that are cleverly worded to infer promises that aren’t actually stated
You know the kind of advertising that uses words like can, may or likely
Internet Marketing – The Controversy Clause
In the summer of 2008 a prominent Australian scientist disavowed his belief in the science of global warming
Nope, this isn’t an article on global warming, but I bet that first sentence caused you to say, “Now there’s a sensible scientist” or “That man apparently doesn’t really understand science”
Audio Streaming and Radio
It is estimated that by 2012 there will be 50 million mp3 units in use by Americans This may come in the form of iPods or it may be through mp3 players in cell phones
Everything I Learned About Marketing I Learned From Movies Featuring Lost Pets
If you watch any movie that features a lost pet you will typically see a young child roaming the streets tearfully calling the pet’s name They will also be seen placing lost pet notices on virtually every telephone pole and bulletin board in town (usually a mature grandmotherly type will cluck her tongue in empathy at the plight of the child)
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