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Scott Lindsay's Articles

  • Internet Marketing For a Weak Economy
    Prosperity marketing can leave response a bit flat in a weak economy What is prosperity marketing
  • Ecommerce and the Motivation to Start
    Ecommerce is the hinge that allows the online business door to swing wide open This is the industry of cyber business
  • Blogging and How It’s Changing
    I have written numerous articles about the marketing benefits of a blog and while I still firmly believed in the medium there seems to be a trend that may result in diminishing returns when it comes to marketing objectives

    With the profound growth of multiple social media sites the use of a blog is incredibly common
  • The Promise of Cut and Past Marketing
    When it comes to Internet marketing I like to think of the frame of mind needed to excel as ‘cut and paste’ Too often online marketers in the 21st century view method better described as ‘concrete’
  • Learn to Express Your Business Vision
    Web development becomes the visible expression of a long-term dream In many ways the hardest work in your online business occurs long before you get online
  • Email Marketing With Permission
    Email marketing is part of a trend known as permission marketing This essentially means that customers have given their permission to allow the business owner to market to them directly
  • Internet Marketing is a Fight You Can Win
    As early as the 1970s it was not uncommon to hear radio advertisements that simply mentioned a product or brand name and suggested consumers consider the purchase of a new model Very little creativity, just the mention of the name
  • Internet Marketing and the Reinfusion of Humanity
    Selling on the Internet has often removed a very crucial element from the buying experience – humanity It is easy to log on, peruse an ecommerce site and escape unnoticed
  • The Power of Low Negatives For Your Online Business
    There is a political strategy that has been used successfully for several years now The idea is to support and push for candidates with low negatives
  • Prada Web Design on a Wal Mart Budget
    If you go into a men or women’s clothier you will find someone who can help you coordinate an outfit for the most discriminating occasion

    These shoppers understand there is an art to the notion of ensemble
  • Make Time For You and Improve Your Business
    What if you could focus your energies by doing less What if you could play a little and not feel guilty
  • Marketing Proof is in the Results, Not the Promises
    One of the most difficult marketing tactics for consumers to accept are truths that are cleverly worded to infer promises that aren’t actually stated

    You know the kind of advertising that uses words like can, may or likely
  • Gain High Search Engine Rankings Without the Tricks
    Why do search engines exist That may seem like a strange question considering the fact that search engines are designed to search for information
  • Business Online and a Change in Business Thinking
    What if, in order to succeed, you have to abandon preconceived ideas and methods that have always worked before Would you make the change
  • Podcast Preparation
    Podcast development is a growing phenomenon around the world Opinions are shared and music is played - each podcast expressing the individual taste and style of the creator of the cast
  • Internet Marketing – The Controversy Clause
    In the summer of 2008 a prominent Australian scientist disavowed his belief in the science of global warming

    Nope, this isn’t an article on global warming, but I bet that first sentence caused you to say, “Now there’s a sensible scientist” or “That man apparently doesn’t really understand science”
  • Save Gas by Shopping Online
    With the rapid increase in the costs of transportation there have been numerous suggestions made for managing the crisis Green initiatives seek to find a more reasonable method to move the world’s population
  • Ecommerce - Discovering Life’s Best Rewards
    We’ve all seen those rewards based credit cards You know, the kind where you spend a dollar and you get a free airline mile or you get cash back whenever you use the credit card
  • Paid Surveys – Month Four
    I have been very open when sharing my views of paid surveys and paid email opportunities I signed up over four months ago to amass as much wealth as possible by focusing on two specific opportunities
  • Audio Streaming and the Top 5 Don’ts For Business
    Audio streaming can allow you to provide a personal touch to your sales letter for visitors It can add that voice of reason, compassion and opportunity that simple words on a screen just can’t do
  • Ecommerce and Partner Sites
    Here's the story of a lovely lady
    Who developed three very lovely sites
    All of them had good taste, like their founder,
    The newest one sold bikes
  • Using Emotions to Brand Your Business
    Have you ever stopped to think about what some of the key emotional concerns are with respect to the majority of the buying public By no means exhaustive and probably not scientific here is a personally developed list
  • Lesson Learned From Zipcar in Starting a New Business
    Summary: It is easy to latch onto an idea that already exists You can even work at competing successfully with that idea, but the development and implementation of a fresh concept that can allow you to become a leader while other established businesses attempt to emulate your success is much harder
  • Forum FAQs
    Do you have any idea how many times search engines are asked compelling questions I don’t either, but I bet it’s a lot
  • Ezines and Email Delivery Options
    The development of an email-based ezine has never been easier Today there are templates that can be used to publish beautiful email originated ezines that are comprehensive and user friendly
  • Customer Support Can Make or Break Online Business
    Have your computer completely crash just once and you realize the pain involved in the resuscitation of the unit Sometimes it can take hundreds of dollars to get the computer operational again, but that doesn’t touch on the problem of lost data and the need to reinstall and update every program you will continue to need on the computer
  • Web Development Make it Yours From the Beginning
    One of the cardinal sins of web development is, “Though shalt not steal”

    A significant site in 2004 was caught lifting entire web pages from other sites and placing their logos and information on those pages
  • Audio Streaming and Radio
    It is estimated that by 2012 there will be 50 million mp3 units in use by Americans This may come in the form of iPods or it may be through mp3 players in cell phones
  • Ebook Development Answers
    Maybe you’re the kind of person who has purchased a few ebooks You might even have an idea for a title of your own
  • PPC and the Blog Effect
    PPC (Pay Per Click) advertising has become a staple for online business From the perspective of the individual accepting PPC advertising it can seem a bit like free money – and that’s good
  • Online Business - Are You Cautious or a Procrastinator?
    Patricia just bought a new ebook The ebook includes great ideas on how to get started in ecommerce
  • Your Online Reputation
    Does integrity really matter in online business The owners of PCS Productions in Texas would likely say, “Yes
  • Social Media Does Not Recognize Sidelines So Get in and Play the Game
    I came across a video the other day that showed an animated twenty-something male sitting at his laptop and closing it up in disgust Suddenly an icon that looked amazing like one of the social media company’s logo walks into the room and with a cartoon face begins inquiring why the main character left the social media site
  • Web Design in a World of Change
    When it comes to web design one of the things I really like to see for a more hands-free experience for visitors is self-updating code

    In some cases this information is free
  • Discovering Ecommerce for the First Time
    Young Ehud had never been to the city He was often asked to go to a certain house in his village to see if there were eggs available or perhaps a little olive oil
  • Blogger’s Green
    Blogging is becoming big business – as a business That’s right; blogging isn’t just for the anonymous web-logging (or electronic diary) enthusiast
  • Podcasting is the New Radio
    For many in the Millennium generation podcasting is the new broadcasting For many who are under twenty-five there has never been a time when they did not have access to computers
  • Ecommerce For Making a Living
    One of the primary advantages to an online business is the fact that when a customer orders a product you are virtually assured payment In a cashless ecommerce environment you and your customer rely on electronic fund transfers as opposed to a check that may bounce or cash that could be counterfeit
  • Why the Internet is One of the Safest Business Platforms Today
    So you want to start a business Let’s see, you will need to rent, lease or buy a storefront and then purchase display racks
  • Internet and Business Online Providing a Global Connection
    There is an interesting paradigm shift that is happening in the way people respond to life in our world A paradigm shift is a change in the way people look at things
  • Forum Police and the Owners Who Love Them
    A healthy online forum can be a great way to channel the interests of others into a revenue stream as part of your online business

    It seems that no matter where you go online you can find a forum that matches a personal interest or passion
  • Internet and Business Online – Hype Reduction
    Maybe it’s just me, but many online business sites seem to have followed lead of professional wrestling Everything is bigger, more important and beyond amazing
  • Entrepreneurialism – No Man is an Island
    Why is it that entrepreneurialism is so absolutely personal What makes it so unique from getting a job at a box store or signing on with a crew to manage some team-oriented task
  • Everything I Learned About Marketing I Learned From Movies Featuring Lost Pets
    If you watch any movie that features a lost pet you will typically see a young child roaming the streets tearfully calling the pet’s name They will also be seen placing lost pet notices on virtually every telephone pole and bulletin board in town (usually a mature grandmotherly type will cluck her tongue in empathy at the plight of the child)
  • Internet Marketing a Reason to Believe
    Marketing is simply talking about something in a way that lets others know that it is important to you If your child is important to you then you will talk about your child
  • Ecommerce - The Musical
    Can’t you just envision it The creative types from Hollywood coming to terms with a musical dedicated to ecommerce
  • Internet and Business Online – Nerd Revenge
    The Internet has nurtured a new generation of media user What was once viewed as the dwelling of brainiacs and nerds has morphed into a medium of choice for an entirely new generation
  • Social Media Provides Ultimate Connection
    One of the interesting dynamics that make social media a potential boon to marketing is that many social networks are connecting across multiple sites

    I recently came across a social media site that used a spidering technique to find you (and your friends) at other social media sites and help you link across networks
  • The Fellowship of the Affiliate Revenue Program
    Perhaps one of the most moving moments in the Lord of the Rings movie series was when Sam looks at Frodo and says, “I just want to share the load” Sam knew there was a burden Frodo carried and he knew there would be grave consequences if the ring weren’t destroyed
  • Ecommerce and Customer Service
    I want life to be better for my family – I am an entrepreneur

    I like to dream big dreams and follow them – I am a maverick
  • Paid Surveys – A Presumptive Nirvana
    I have to admit I’m surprised to see so many articles expounding the virtues of paid surveys The presumptive belief is that paid surveys can manage financial concerns and provide stable and long term income
  • Internet Marketing For a Recession
    If for no other reason than I am a persistent observer of life I saw examples of recession marketing in the spring of 2008

    In other articles I have shared some of the reasons for recession marketing and how this form of marketing is different
  • List Building and Trusted Content
    Many businesses are moving into strong list building goals by altering their strategy for free information distribution This method asks the content seeker for what is presented as a fair and equitable exchange – information for information
  • Web Development – Cleaning House Never Felt So Good
    The more things change the more they change I know you’ve always heard that the more things change the more they stay the same, but it’s just not true in an online world
  • Auctions and a Living by the Bid Click
    Online auctions can be a business unto itself What I mean by that is that if you are skilled enough in the use of online auctions you can make a living from buying collectible merchandise and reselling it through an online auction
  • Video Marketing the Face of Trust
    Video is making a sizeable impact in trust marketing When you take the time to put together an auto-run video marketing message with a firm (but not forceful) call to action the visitor can experience a personal touch in your marketing message
  • Blogging and the Synergistic Network
    Did you know that there are businesses that will pay you to join them as a regular blogger Why would they do this
  • Internet Marketing and the Triple Satisfaction
    Who says marketing has to be boring One way to ensure that you have fun encouraging people to visit your site is to stop thinking about marketing in terms of traffic generation and think of it as a mechanism to share the passion you have for your creation and the knowledge of how to use that product with others
  • Internet and Business Online – Sick Leave
    Have you ever thought about what you will do when you need to take time away from your online business because you are ill Will your downtime result in a stumbling block to business
  • Product Launching – Keep Your Eyes Wide Open
    So you’ve developed a product and you have high hopes for the success of this venture Those who have tested the product love its design and function and you’re excited about what the future might hold
  • Web Design’s Presentation – Does It Matter?
    When you sit down to develop a web site there is much to consider For instance how do you envision your business
  • 10 Ways To Tell If You Might Be An Internet Marketer
    Everyone seems to have their own top ten lists and ways to tell if someone fits a certain description I thought I’d try my hand at a list describing an Internet marketer
  • Internet Marketing – Fueled Up And Mobile
    Internet marketing is a lot like trying to get a car to run Imagine an individual who has access to a rather large garage
  • Email Marketing And Paying Recipients To Read
    Email marketing has taken on a whole new dimension with the growing use of paid email programs

    The positive dynamic for business owners is that you are essentially guaranteed that not only will the recipient read the email advertisement they will also visit your site
  • Ecommerce And The Informational Internet
    Everyday there are those who will ask me questions like, “What’s on TV tonight” or “Do you know what the capital of Connecticut is
  • Security And The Family Internet Experience
    The Internet is all about freedom It is the freedom to explore, the freedom to learn new things and the freedom to pursue a business that can make money
  • Internet Marketing And The Infrastructure Perception
    I was reimagining my bathroom yesterday This daydreaming began with the belief that this project couldn’t be that expensive
  • Product Creation And The Informational Merchandise
    I have written several articles on the subject of product creation from the standpoint of a product that is tangible This article will deal with the subject of product creation that is not a physical manufactured good
  • Entrepreneurialism And Stained-Glass Journeys
    It is possible to become jaded when it comes to business You can see the best in people, but most of the time you only really pay attention to the worst
  • Entrepreneurialism And Mama’s Snapshots
    Mothers market the birth of their babies Dads are asked to call the grandparents, the aunts and uncles, the friends and extended family
  • Internet And Business Online – A Tale Of Cause And Effect
    In fond remembrance of primary school lessons with Dick and Jane I present this tutorial on cause and effect

    In preparation for this lesson we need to know that cause is an action that results in a movement
  • Internet And Business Online – The Art Of Reinvention
    When it comes to online business you should not be afraid to reinvent yourself

    There was a time when brand loyalty was common
  • Link Popularity And The Strategy Session
    What would you say if I told you that having a thousand backlinks to your site may not be enough to land your business site in the first page of your predominant keyword or search phrase

    Don’t get me wrong it may be close, but the point I want to make is backlinks to your site can do an effective job at boosting your site rankings, yet many business owners believe if they have a couple of hundred backlinks they may be on target for positive linking strategies
  • Internet Marketing – Don’t Be Afraid Of Your Message
    March 15th is Maple Syrup Day in the United States June 15th is World Juggler Day
  • Internet Marketing And The History Of Beefalo
    What happens when you are just too tired to keep marketing your website We all find ourselves at that place from time to time and it can be hard to simply muster the energy to think about marketing let alone do something special with the idea
  • Internet Marketing And Historic Hollywood Hints
    Online marketing could really benefit from a night at the movies

    For the sake of illustration let’s start at the end of this process and work backto the beginning
  • The Marketing Potential Of Paid Surveys
    No matter how I may personally feel about paid surveys they do have tremendous marketing potential When a company ventures into the field of online surveys they tap into the hope many have for a way to make quick money
  • The Euphoric Ecommerce Surprise
    Why would anyone intentionally start an online business

    Think about it, there are no guarantees, no standard perks, long hours, unlimited second guessing, an infinite amount of paperwork, quarterly taxes, ample opportunity to worry, supply issues, customers who may be unhappy and at the end of the day you may have worked for less than minimum wage
  • Entrepreneurialism And Sandwiched Success
    I love stories of how businesses got their start In most cases those stories are not based on an overnight success
  • Forums And Marketing Through Private Messaging
    From a marketing standpoint the use of personal messaging through a forum board can provide a positive return for a personal investment

    Many forums are well populated and provide a perfect opportunity for individuals to express various points of view and entertain input from members that can be located anywhere on the planet
  • Recession Resistant Marketing
    After September 11th, 2001 the mood of American consumers was somber The horrific wrinkle in our collective history had everyone pulling inward financially and a sense of fear gripped consumers for a time
  • Internet Marketing – Resting On Residuals
    Is there ever a time when you rest on the residuals of your business Some try and some are never satisfied with the result
  • Paid Surveys And Nefarious Publishers
    There is a publisher that indicates they give new authors a fair shake at a traditional writing contract This company promises royalties and insists their standards are high
  • Web Design And Low Fluff Tolerance
    There’s a part in the movie Chitty Chitty Bang Bang where Caractacus Potts, played masterfully by Dick Van Dyke, has the opportunity to visit with candy maker Lord Scrumptious about a treat he had invested purely by accident

    Lord Scrumptious appears in every way a very busy man and a rather no nonsense character
  • Internet Marketing Obsession
    For some entrepreneurs the idea of marketing can become something related to an obsession It is possible to take what are meant to be tools of the marketing trade and reforge them into something grotesque and deceptive
  • Social Affiliate Programs
    While I’ve written several articles on the role of affiliate revenue programs I haven’t broached the topic in the way I will be in this article

    A growing trend for non-profit or socially conscious websites is to manage affiliate programs to help spread awareness of their individual cause and provide ways for visitors to lend a hand
  • Traffic Building’s Top Ten
    Traffic building for your website is a primary directive Without traffic you have no potential for a conversion rate of any measure
  • PPC And Web Design
    If you are a website owner that allows Pay Per Click (PPC) advertising on your site, but there doesn’t seem to be much return this article will try to explain a few reasons why

    First, let’s review what PPC is for those who may be unfamiliar with the term
  • Search Engine Marketing – An Overview
    North American advertisers spend more than 10 billion dollars annually on Search Engine Marketing (SEM) This is one of the fastest growing forms of advertising and for some pretty significant reasons
  • Internet Marketing - How Does Your Garden Grow
    There once was a man who sold vegetables from his ample garden His son saw the hard work his father put into the produce and suggested ways to expand the garden with methods that would self-water the plant
  • Internet And Businesses Online – The Sticky Note Approach
    Imagine you’re house is on fire This is obviously distressing and you work to get your family out of the house and to a place of safety

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