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Ryan J Bell's Articles in Marketing

  • Digital Signage: Looking Beyond Functionality
    Each time a technical solution to a marketing problem is introduced, an interesting thing happens Many of those who adopt the solution become fascinated with the technology that drives it
  • Avoiding Digital Signage Ad Overkill
    When digital signs first debuted, they were heralded as a new advertising delivery tool As signage technology grew, capacity expanded and new solutions were introduced
  • Passive Versus Active Digital Signage
    Digital signage has come a long way over the past few years The technology that drives the network has grown by huge leaps (and continues to do so)
  • How Digital Signage Affects Customer Behavior
    A digital signage network can be used to greater effect that merely driving sales While promoting brands and advertising products to a target audience is a powerful strategy for your network, it is only one of many applications
  • 4 Common Digital Signage Mistakes
    Deploying a digital signage network can a challenging task that requires attention to marketing, psychology and logistics Many businesses and organizations have invested in the technology only to fail in implementing their networks successfully

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