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The Dental Marketing Ripple Effect
Making a change for the better, within your dental practice, does not always require a ton of time, money, or even effort. Sometimes, the best changes simply involve a little creativity.
Want to Attract New Dental Patients? Think About a Referral Contest
A referral contest is a great way to get your current patients bombarding you with new, quality patients. Referrals are always the best new patients, because they generally come in already liking you. So, why not do something to double, or even triple the number of referral you receive?
Common Business Card Mistakes - From a Dental Marketing Consultant
Your personal business card is an important asset to your dental practice. Are you using yours its full extent? Those business cards that sit in your wallet, purse, pocket, or brief case should be used to attract new dental patient whenever possible.
Internal Dental Marketing - Undone Treatment... Done
You have a potentially untapped resource for production just sitting there in your filing cabinet; all of those people that have already been in to see you, and have not yet completed their treatment. You know the patients that I'm talking about. Get them back in, and boost your production rate for this month.
Top 10 Reasons Your Dental Patients Don't Come Back, or Come at All
Here are the top 10 "killers" of patient attraction and retention. Read this carefully and learn a thing or two about what you might need to do differently in your own dental practice.
Have You Given Yet? Improve Your Dental Marketing Karma
Whether you call it 'karma' or 'goodwill' or whatever, giving to those who need some extra help is a great way to give yourself some warm fuzzies, and improve the image of your dental practice.
Dental Practice Consultant - 3 Steps You Must Take to Protect Your Practice's No.1 Asset
It's not your building, or your operatory equipment, or even your staff. Your practice's greatest asset is its patient base. What are you doing to protect it?
Attract New Dental Patients by Putting PR in Your Practice
Free publicity. Did you ever realize that there is such a thing in the dental industry? Follow these five steps to get your dental practice publicity rolling.
From a Dental Marketing Consultant - P is for Plenty
P stands for Plenty. Plenty of patients. Not "just enough" patients. We're talking about having a few too many, to keep you in constant motion. That's the goal, and here is why.
Focus on Differentiation in Your Dental Office Marketing
What makes your dental practice different from the one across the street? If you don't know, then, probably nothing. Create an image for yourself; do something to stand out. Your uniqueness will entice people to choose your office over your neighbor's.
Event Based Dental Marketing - Take Notes on This One
Everyone wants to have beautiful white teeth on their most important days. Any time pictures are being taken, those involved do not want to be embarrassed by bad teeth. Take advantage of this fact and market to these people.
Dental Practice Marketing - Sell Anything to Anyone
Throw everything you thought you knew about marketing out the window. There are only three things that motivate people to buy. Use all of these things to get new dental patients in the door.
Military Planning Procedure For Your Dental Practice Marketing
Plan. Plan. Plan. Track records, look at past figures and find out what is likely going to happen in your dental practice in the coming months. By looking back and planning ahead, you will be much more competetive and much more successful.
Creating Multiple Streams of New Patients
One is the loneliest number... especially in marketing. If your ONE marketing concept goes belly-up, what will happen to your new patient averages? Create multiple streams to keep your new patient flow stable.
Public Relations to Attract New Dental Patients
Get involved. Show your neighbors that you care about them and they will appreciate your presence in their community. Make this a continuous part of your dental practice marketing.
Offer Something to Turn Callers into New Patients
Dental marketing is not just about getting the word out about your practice, it's about making sure that the people that respond to your marketing actually become patients. Take the necessary steps to ensure that this happens.
Attract New Dental Patients... And Keep Them
Yes, as a dentist, you are in a service industry. You provide a valuable service to patients, and they undoubtedly appreciate it. However, in order to keep these patients from leaving your practice forever, after only one treatment, you need to do more than just service them.
*Free* - Still the Winner in Dental Advertising
If you think the word 'free' makes you look cheap, if you think it will appeal to the wrong crowd... Think again. 'Free' makes people take a second look. It's entising.
Dental Internal Marketing Systems - The Follow-Up
Be sure that with every phone call that your dental practice receives, a name, phone number, and address are extracted from the caller. Without all of this information, you may not reap all of the benefits possible.
Internal Dental Marketing, Don't Judge - Offer...
Don't underestimate the spending power of any patient. Also, don't overestimate the frugality of any patient. Even if you think you know what they are willing to spend, don't assume, give them all the same options. You might be surprised.
Your Dental Practice Marketing Grunt Work
Whether you are opening a new practice or experiencing a decline in local traffic, it may be necessary to endure a little grunt work. It might not be much fun, but it could very well be the things that keeps your practice going.
Dental Advertising, What Demographics Should I Mail to?
When deciding who to mail your dental advertisments to, think about more than what the patient looks like and/or what they do for fun. Think about the type of person that can afford your service and whether they would be able to get to you easily.
Attract New Dental Patients With Third Party Endorsements
Let others do the talking. People will believe their peers and/or local celebrities before they will believe you. You just need to give them something to talk about.
Attract New Dental Patients, 6 Steps to Securing "Shoppers"
Don't be afraid of the shopper. Let down your guard and embrace the fact that even a true "shopper" could turn out to be one of you best patients.
Dental Office Marketing - Do It For Your Patients, Not Yourself
Your dental office marketing should be created to attract new patients, not to impress the other doctors in the area. Are you selling yourself? Or just showing off?
From a Dental Marketing Consultant, How to Handle the "Slow Down"
Be prepared for anything. Whether for a crisis, or a minor lull in business, have a plan. Dental practice marketing is an ongoing effort that may save you.
Dental Practice Marketing, Email Rules of Engagement
Create emailing rules for any staff-member in your dental practice that has access to the internet and your patients. Do it to protect your practice from possible bad publicity.
The Best Internal Dental Marketing Advice - Take Care of Your Best Patients
All of your patients are important. They all help make your dental practice successful. However, it is still very important that you know who your best patients are and treat them as such.
Lose Any Potential Patient, Attributable to Poor Practice Management
If you are unaware of the etiquette being use on your dental practice phone lines, you might not realize that you could be getting a lot more new patients. You could also have a lot better patient retention if telephone conversation between your staff and patients were more professional and accommodating.
Developing a Follow-Up System in Your Dental Practice Management
If you don't get the proper information from every person that calls your dental practice to make an appointment, you are taking a huge risk. In fact, you might never actually see the potential patient that just called.
Practice Management for Dentists - Why Your Patients Leave
It takes two seconds to make sure you give your patients the care they deserve. Are you taking this necessary step to ensure their continued happiness?
Dental Practice Marketing, Creating Direct Response Advertising
A 4-part system - Attention, Interest, Decision, Action - designed to help you create effective direct response advertising for your dental practice.
Signage and Your Dental Practice Marketing
If your customers can find you, they are much more likely to show up for their appointments. How is your visibility? Your dental practice signs are vital to your patient traffic.
Creating a Referral Program as Part of Your Internal Dental Marketing
Referrals are a great way to get 'real' leads; the kind of leads that actually result in production. For your dental practice, create a program that acknowledges the power of referrals and capitalizes on this concept's capabilities.
Dental Practice Marketing, Take a Look at Who is Doing it Right
Take a look at a these real-world examples of companies that have done something right when it comes to their marketing efforts. Though, they are not dentists, there is something to be said about these concepts. Take a moment to think about how you might do something similar in your practice.
Practice Management for Dentists, Develop a Unique Selling Proposition
"All dentists are the same." As a dentist, does that make you cringe? It should. If your practices bears a striking resemblance to the practice down the street, what makes you think patients are going to come to you rather than to them? Be different!
Make 'Word of Mouth' an Important Piece of Your Dental Practice Marketing Strategy
Spread the word! You are a dentist, and everyone in the world should be your patients. That's right. Everyone. But, if no one tells them about you, they will not know to come to you.
Educating Your Patients is Key in Dental Marketing
Have any of your patients been through dental school? Then don't talk to them (or market to them) like they have. Be sure that your marketing message is clear and easily understood. If a ten-year-old child wouldn't understand it, then you need to make some revisions in your dental marketing message.
Protect Your Patient List As If Your Dental Practice Depends Upon It... Beacuse It Does!
Without your patients, you don't have a practice. What are you doing to protect your patient database? With that information, you will always have a business. Without it, you have nothing.
Comfort. The Internal Dental Marketing That Patients Will Truly Appreciate...
The biggest thing stopping people from going to the dentist is fear. Fear of needles. Fear of drills. Fear of pain. What are you doing to alleviate that fear? Just do something to make patients more comfortable and they will be sure to tell others of their experience.
A Dental Marketing Plan For Disaster
Are you prepared for the worst? What would you did if your dental practice came tumbling down around you? Would you attempt to build to back up? Or would you move on to a new life adventure? It's time to start thank about the possibilities.
Is Your Internal Dental Marketing Strategy REALLY Working?
If everything is going great in your practice, don't start changing things. The outcome will likely be less-than-desirable. However, if things are not up-to-par, check out your options before throwing in the towel.
Are You Or Your Staff The Thing That's Standing Between Your Dental Practice And Your Profit?
The things you and your staff say (or don't say) can have a huge impact on your bottom line. Simple things like "thank you" and "Have you heard about..." can turn an ordinary patient into and extraordinary patient.
Creating "Lift" With Your Internal Dental Marketing
Asking your patients for referrals is a good way to get referrals, but when you create lift, you truly create an easy and simple way for your patients to send you referrals.
Ask The Dental Practice Marketing Expert: How Do I Build Credibility With My Dental Advertising?
Building credibility in your dental skill and dental practice is something very few dentists consider in their dental marketing plan. Here are the 5 rules every dentist should implement in their dental marketing strategy to immediately build credibility in their practice.
3 Dental Marketing Tips To Recession Proof Your Practice
Many dentists are scared because of the looming recession. These three dental practice marketing tips will not only save your practice from falling into an economic downturn, but could make this the best recession of your dental career.
The Shocking Truth About Internet Dental Marketing And Why Many Fail
Internet dental marketing is a hot subject, but many dentists fail to see all of the possibilities the internet provides. When considering a dental marketing website, always look to take the visitor to the next step.
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