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Find Out the Reasons Why Print is a PR Goldmine

Obtaining national media attention through using newspapers and magazines is a fabulous way to create a spike in your sales leads. Advertising is the most popular way to get attention, but proves to be the most costly.

Ever want to see your company, product or service featured in a national newspaper or hot trade title? Then you are not alone. But should you be doing this? Is there any value? The answer to the first question is: absolutely! Newspapers and magazines build consumer awareness both nationally and locally.

Now the second question: Is there any positive value in appearing in newspapers and magazines? The answer:

1. If it is Written, it MUST Be True! Building credibility is the cornerstone to a businesss longevity. Without credibility, consumers and business associates will not pay attention to your message. The best part of a print campaign is that when you are published in a newspaper and magazine, the readers will instantly believe every word you say is true. So dont forget to use these profile building articles for future PR use! says Marsha.

2. Print is where youll find a huge segment of your buying audience. There are more titles than ever before packing the racks at your local newsstand. There are so many titles it can make your head spin. With over 137 million Americans regularly reading a daily newspaper and more than 31,000 publications ranging from pets to fitness , newspapers and magazines hold mass appeal as a key source of information and education while still being able to entertain says Marsha.

3. Plethora of print options to choose from. One of the most attractive aspects of the print media is the huge variety of publications you can target - monthly and bi-monthly magazines, daily and weekly newspapers, local and national magazines . Marsha , adds, There are more choices than you can shake a stick at when it comes to newspapers and magazines . This enables your print PR campaign to be as targeted as possible, almost down to the exact demographic! Thus, the more choice, the more opportunities to have your article published in!

4. Interviews are not all held over the phone. There are so many inundated professionals who squirm at the notion of a lengthy phone interview with a journalist. Scared of making a bad impression? Are you also worried that you will forget important information or sound like a phony? Another great aspect of newspapers and magazines is that many interviews are done via email which gives you time to pour over each question and nail them as specifically as you so choose , says Marsha . Email interviews are becoming the norm and really help you by providing the time to answer the questions adequately.

5. All newspapers and magazines present opportunities! Many people think that if you are not going to get your article published in a major national newspaper or magazine, then a print PR campaign is a waste of time - I want USA TODAY or Nothing! This would be a great thing, but if you are ignoring the smaller titles you are definitely missing a trick or two!or hundreds! Dont ignore the valuable coverage in smaller newspapers and magazines , says Marsha ,. Every inch of every paper is extremely valuable and will help you build a profile that the media cannot ignore.

So now you are ready to get writing!

About the Author (text)

For 20 years Marsha Friedman has been a leading authority on public relations as CEO of EMSI. Go to www.publicitythatworks.com to claim your free book publicity

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