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5 Reasons Why Print is King!

Gaining PR through the use of the media is a valuable way of building your business. Sadly many companies focus their campaigns on advertising while completely overlooking the merits of PR.

Ever want to see your company, product or service featured in a national newspaper or hot trade title? Then you are not alone. But should you be doing this? Is there any value? The answer to the first question is: yes, you should ABSOLUTELY be trying to get coverage for your company in newspapers and magazines. This lets consumers nationally and locally know that your product is out there and available.

Is there any value in print PR?:

1. The Power of the Written Word. If you want your business to keep rolling along successfully, it is important to have credibility within your industry. Without credibility, consumers and business associates will not pay attention to your message. One of the most valuable aspects of using a print campaign to get media coverage is that anything written is believed to be an absolute fact. Therefore articles youve written that get published or articles with quotes from you gives you immediate positioning as an expert in your field says Friedman.

2. Print is where youll find a huge segment of your buying audience. There are more titles than ever before packing the racks at your local newsstand. Newspapers and magazines are scattered all over the floors and filling the racks with more titles than ever before. With over 137 million Americans regularly reading a daily newspaper and more than 31,000 publications ranging from celebrities to current events , the print media hold mass appeal as a key source of information and education while still being able to entertain says Friedman.

3. Numerous of newspapers and magazines to choose from. There are so many different publications that you can target when using the print medium - the trade publications of your industry, daily newspapers, monthly magazines. Friedman adds, You are spoiled for choice sometimes with the print medium . This enables your print PR campaign to be as targeted as possible, almost down to the exact demographic! In the world of print, the more choice there is, the more opportunities you have to penetrate niche markets.

4. Email Your Interview. Do you think that you are too busy to talk to journalists? Also, many are being interviewed for the first time and are scared that they will be misquoted or say the wrong thing. Another great aspect of newspapers and magazines is that many interviews are done via email which gives you time to pour over each question and nail them as specifically as you so choose , says Friedman . Thankfully email interviews are becoming more common and as a result give you ample time to think and respond to each question to ensure that you communicate your message in a clear fashion!

5. All publications have opportunities for you! It is common to think that if you are not going to be featured in a mega popular print publication than your print PR campaign is not worth your while - I want Time Magazine or Nothing! This would be a great thing, but if you are ignoring the smaller titles you are definitely missing a trick or two!or hundreds! Dont discount coverage in small publications, says Friedman. Every inch of every paper is extremely valuable and will help you build a profile that the media cannot ignore.

Hopefully these tips will get you inspired, out there and writing!

About the Author (text)

For 20 years Marsha Friedman has been a leading authority on public relations as CEO of EMSI. Go to www.publicitythatworks.com to claim your free book publicity

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